The Challenge
AssignmentHelp.com, a prominent online education platform specializing in academic support services, faced significant challenges in scaling their student acquisition efforts. Despite having a quality product, they struggled with high customer acquisition costs and low conversion rates in an increasingly competitive EdTech market.
Key Challenges:
- •High customer acquisition costs making campaigns unprofitable
- •Low conversion rates from website visitors to enrolled students (under 2%)
- •Ineffective targeting leading to poor quality leads
- •Limited brand visibility in a saturated online education market
Our Strategic Approach
A comprehensive digital marketing strategy focused on performance and conversion
🎯
Performance Marketing Optimization
- ✓Restructured Google Ads campaigns with Single Keyword Ad Groups (SKAGs)
- ✓Implemented dynamic remarketing strategies across display network
- ✓Created custom audiences based on user behavior and engagement
- ✓Optimized bidding strategies for maximum conversions
📈
Conversion Rate Optimization
- ✓A/B tested 15+ landing page variations for optimal conversion
- ✓Implemented exit-intent popups with personalized offers
- ✓Streamlined the enrollment process from 7 steps to 3
- ✓Added social proof through testimonials and trust badges
🔍
Content Marketing & SEO
- ✓Created 50+ subject-specific content hubs for organic traffic
- ✓Optimized for 200+ long-tail academic keywords
- ✓Built 100+ high-quality educational backlinks
- ✓Implemented comprehensive schema markup for courses
📧
Email & WhatsApp Automation
- ✓Set up 7-stage drip email campaigns for lead nurturing
- ✓Implemented WhatsApp Business API for instant support
- ✓Created personalized nurture sequences based on subject interest
- ✓Automated follow-ups for abandoned cart recovery
Remarkable Results Achieved
Transformative growth across all key performance indicators
300%
Enrollment Growth
Tripled student enrollments within 6 months through targeted campaigns
45%
More Qualified Leads
Increased lead generation while improving lead quality
30%
Lower Cost per Lead
Reduced acquisition costs through optimization
Additional Achievements:
✓
250% Organic Traffic Growth: Through comprehensive SEO strategy
✓
85% Landing Page Conversion Improvement: Via systematic A/B testing
✓
45% Email Open Rate: Industry-leading engagement metrics
✓
3.5x Return on Ad Spend: Exceptional ROI across all channels
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Client Testimonial
★★★★★
“Brandmind transformed our digital presence completely. Their data-driven approach and deep understanding of the education sector helped us achieve growth we never thought possible. The targeted Meta Ads campaign increased student inquiries by 35% within 3 months, and their expertise in SEO and performance marketing was instrumental in achieving our goals. The ROI speaks for itself.”
Director
AssignmentHelp.com
Key Takeaways
- 1.Performance Marketing Excellence: Strategic campaign optimization and audience targeting can dramatically reduce acquisition costs while scaling growth
- 2.Conversion-First Approach: Systematic testing and optimization of user experience elements drives significant conversion improvements
- 3.Integrated Marketing Strategy: Combining SEO, paid ads, email, and WhatsApp creates a powerful multi-channel growth engine
- 4.Data-Driven Decision Making: Continuous monitoring and optimization based on performance data ensures sustained growth and ROI
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