Google Ads for EdTech That Drive Enrollments

We run intent-driven Google Ads campaigns focused on admissions, not just leads.

  • High-intent Search & PMax
  • Student-journey funnels
  • Enquiry-to-application tracking
  • AI + expert optimization
32%
Average CPL Reduction
45%
Enrolment Lift
2.1×
Lead Quality Improvement
🎓
Trusted Partnership

Trusted by Education & EdTech Growth Teams

Partnered with universities and higher-education institutions

Worked with coaching and test-prep institutes

Supported certification and upskilling programs

Scaled enrolment-focused Google Ads campaigns across India and global markets

Trusted by Industry Leaders

RA
IIMU
Maxme
DS
RA
IIMU
Maxme
DS
RA
IIMU
Maxme
DS

Why Most EdTech Google Ads Campaigns Fail

1

High cost per lead but low enrolment conversion

2

Generic keywords attracting unqualified students

3

Campaigns optimised for form fills, not admissions

4

No visibility into which ads drive real applications

5

Landing pages not aligned with student intent

Why BrandMind?

We don’t run Google Ads like generic PPC agencies. Our strategies are designed specifically for education decision cycles, where trust, timing, and intent determine enrolments.

Program-specific intent mapping (degree, certification, skill-based)

Conversion-first campaign architecture

AI-powered bidding guided by enrolment signals

Continuous optimisation aligned with academic calendars

Our Google Ads Execution Process for EdTech

Start your journey
1

Discovery & Intake

Understand program offerings, ICP students, intake timelines & goals.

2

Campaign & Tracking Setup

Keyword clustering, ad messaging, GA4 & conversion tracking aligned to admissions.

3

Launch & Optimisation

Search term pruning, bid optimisation, creative testing by intent stage.

4

Scale & Improve

Scale budgets only on programs and keywords driving quality applications.

Google Ads Channels We Use to Drive Enrolments

01

Google Search Ads

Capture high-intent searches from students actively exploring programs.

02

Performance Max for Education

Full-funnel reach across Search, Display, YouTube & Discover using AI.

    03

    YouTube Ads

    Build awareness and trust for programs, institutions, and certifications.

      04

      Display & Remarketing Ads

      Re-engage students who visited but didn’t enquire or apply.

        05

        Call & Lead Form Campaigns

        Drive direct counselling calls and admissions enquiries.

          What Education Leaders Say

          “Google Ads campaigns from BrandMind have consistently delivered high-quality student enquiries and boosted our enrollments faster than expected.”

          Govind
          Admission Head

          Tools & Technology Powering Our Google Ads Performance

          Google Ads Platform

          Google Ads Platform

          Google Analytics 4 (GA4)

          Google Analytics 4 (GA4)

          Google Tag Manager (GTM)

          Google Tag Manager (GTM)

          Google Keyword Planner

          Google Keyword Planner

          Enhanced Conversions

          Enhanced Conversions

          Google Audience Signals

          Google Audience Signals

          Remarketing Lists

          Remarketing Lists

          Conversion & Funnel Analytics

          Conversion & Funnel Analytics

          FAQs

          Google Ads for EdTech & Education Brands

          Is Google Ads effective for student enrolment in EdTech?
          Yes. Google Ads is one of the most effective channels for EdTech when campaigns are structured around student intent, program type, and admission stage. We focus on high-intent searches that lead to enquiries, counselling calls, and applications — not just traffic.
          How soon can we start getting student enquiries?
          Initial enquiries usually start within 7–14 days of campaign launch. Lead quality and cost efficiency typically improve within 3–6 weeks as Google’s AI optimizes using real conversion data.
          Do you work with universities, coaching institutes, and online courses?
          Yes. We work exclusively with EdTech and education brands, including universities, business schools, coaching institutes, certification providers, and online learning platforms.
          How do you ensure lead quality, not just volume?
          We optimise campaigns using: High-intent keyword clusters Negative keyword filtering Program-specific ad messaging Conversion signals beyond basic form fills This ensures leads are academically relevant and admissions-ready.
          Do you manage Performance Max and YouTube Ads for EdTech?
          Yes. We manage Search, Performance Max, YouTube, Display, and Remarketing campaigns, aligned to different stages of the student decision journey.
          Will you set up conversion tracking and GA4?
          Absolutely. We handle GA4 setup, Google Ads conversion tracking, enhanced conversions, and can integrate with CRM or admissions systems where required.

          Ready to Drive Enrolments with Google Ads?

          Get a free Google Ads audit and enrolment-focused strategy tailored to your programs, student profiles, and admission cycles.

          Get Free Consultation

          Get actionable insights to improve your admissions.

          Google Ads for EdTech That Drive Enrollments

          Google Ads Agency for Education in India – Scale Admissions with High-Intent Search

          If you are a school, college, university, or EdTech brand looking to generate high-quality student applications and build a predictable admissions pipeline, BrandMind is your trusted Google Ads agency in India and specialized education Google Ads agency.

          We help education institutions grow using Google Ads for colleges, Google Ads for schools, Google Ads for universities, and Google Ads for admissions—all powered by a performance-first, ROI-driven strategy.

          As a leading edtech Google Ads agency and PPC agency for education, we focus on one outcome:

          Better leads, lower CPL, and more confirmed enrollments.

          Why Education Institutions Need a Specialized Google Ads Agency

          Running ads for education is very different from running ads for e-commerce or local services.

          Students and parents:

          • Research for weeks or months
          • Compare multiple institutions
          • Care about trust, outcomes, and credibility
          • Apply only when intent is very high

          That’s why generic agencies fail.

          You need:

          • A Google Ads agency for education
          • A team that understands admissions funnels
          • Experts in education PPC and lead quality optimization

          BrandMind is built exactly for this.

          We are a ROI focused Google Ads agency delivering Google Ads management services and PPC management services in India specifically for:

          • Schools
          • Colleges
          • Universities
          • EdTech platforms
          • Coaching institutes
          • Training academies

          Google Ads for Colleges, Schools & Universities: What We Do

          We design and manage high-intent search campaigns that capture students exactly when they are searching for:

          • Courses
          • Colleges
          • Universities
          • Admissions
          • Online programs
          • Career-focused education

          Our Core Services Include:

          • Google Ads for colleges to fill seats and increase applications
          • Google Ads for schools to drive parent inquiries and admissions
          • Google Ads for universities to scale programs and intakes
          • Google Ads for admissions to generate enrollment-ready leads
          • Google Ads for education leads with quality filtering and scoring

          As a specialized education Google Ads agency, we do not chase traffic.
          We build admissions engines.

          PPC for Education Institutes: Why Paid Search Works Best

          Search ads are the highest-intent channel in education marketing.

          Why?

          Because people searching:

          • “MBA college near me”
          • “Engineering admissions 2026”
          • “Best school in Bangalore”
          • “Online degree program”

          …are already in decision mode.

          That’s why PPC for education institutes consistently delivers:

          • Higher intent leads
          • Better conversion rates
          • Faster results compared to SEO or social alone

          As a PPC agency for education and education PPC experts, we structure campaigns to:

          • Capture only decision-stage intent
          • Filter low-quality searches
          • Focus budgets on enrollment-ready users

          Our Google Ads Management Services for Education

          BrandMind offers full-stack Google Ads management services and PPC management services in India for the education sector.

          Our Scope Includes:

          • Search Ads (High-intent keywords)
          • Performance Max & YouTube (Scale)
          • Display & Remarketing (Nurture)
          • Conversion tracking (Leads, Applications, Calls)
          • Funnel-based optimization

          We don’t just run ads.
          We engineer admissions systems.

          Our Performance Framework: From Click to Enrollment

          Step 1: Run High-Intent Search Ads

          We build campaigns around:

          • Course keywords
          • Program keywords
          • Location + admission keywords
          • Brand vs non-brand searches

          This ensures we run high intent search ads that attract ready-to-apply prospects.

          Step 2: Lead Quality & Funnel Filtering

          Not all leads are equal.

          We optimize for:

          • Lead-to-counseling rate
          • Lead-to-application rate
          • Cost per qualified lead
          • Cost per enrollment

          This is how we consistently deliver:

          Better leads, lower CPL

          Step 3: Conversion Rate Optimization

          Traffic alone doesn’t scale admissions.

          We optimize:

          • Landing pages
          • Forms
          • Messaging
          • Proof points
          • CTAs

          So you can:

          Get more student applications from the same budget.

          Scale Admissions with Google: Our Philosophy

          Most agencies stop at “leads”.

          We don’t.

          We build systems to:

          • Scale admissions with Google
          • Improve enrollment quality
          • Reduce dependency on aggregators
          • Create predictable intake cycles

          That’s why institutions choose us as their education Google Ads agency and edtech Google Ads agency.

          Use Cases: How We Help Different Institutions

          Google Ads for Colleges

          We help colleges:

          • Fill UG & PG seats
          • Promote specific programs
          • Increase campus inquiries
          • Improve application volume

          Using:

          • Program-based campaigns
          • Location targeting
          • Intake-based budgeting

          Google Ads for Schools

          We help schools:

          • Generate parent inquiries
          • Promote admissions season
          • Build local brand authority

          Using:

          • Local search campaigns
          • Parent-focused messaging
          • Call & lead form extensions

          Google Ads for Universities

          We help universities:

          • Scale multiple programs
          • Promote national & international admissions
          • Drive applications for high-value programs

          Using:

          • Program clusters
          • Multi-funnel campaigns
          • High-ticket optimization models

          Google Ads for EdTech Platforms

          As an edtech Google Ads agency, we help:

          • Online degree programs
          • Certification platforms
          • Skill training brands

          Drive:

          • User acquisition
          • Trial signups
          • Paid enrollments

          Why BrandMind Is a Leading Google Ads Agency in India for Education

          • 10+ years of experience in performance & education marketing
          • Deep specialization in PPC for education institutes
          • Proven frameworks for admissions funnels
          • Full-funnel tracking: click → lead → counseling → enrollment
          • ROI-first, not traffic-first approach

          That’s why institutions searching for:

          • Google Ads agency India
          • Google Ads agency for education
          • Education Google Ads agency
          • PPC agency for education

          …choose BrandMind.

          What Makes Our Approach Different

          1. Admissions-First Thinking

          We don’t optimize for:

          • CTR
          • Traffic
          • Impressions

          We optimize for:

          • Applications
          • Enrollments
          • Revenue

          2. Keyword Intent Engineering

          We don’t bid on random keywords.

          We build clusters around:

          • Decision-stage searches
          • Program-specific searches
          • Location + intake searches

          This is why our campaigns produce:

          Lead gen with Google Ads that actually converts.

          3. Full-Funnel Measurement

          We track:

          • Lead quality
          • Counseling conversion
          • Application conversion
          • Final enrollment

          This makes us a true ROI focused Google Ads agency.

          Proof-Driven Ads, Not Guesswork

          We use:

          • Search term mining
          • Conversion path analysis
          • Funnel drop-off tracking
          • Cohort performance analysis

          To continuously improve:

          • CPL
          • Lead quality
          • Enrollment ROI

          That’s why our clients say:

          Proven ads for admissions, not experiments.

          Who Should Work With Us?

          You should work with BrandMind if you are:

          • A school looking for more admissions
          • A college trying to fill seats
          • A university scaling programs
          • An EdTech platform growing users
          • A training institute building demand

          And you want:

          • Grow enrollments with search
          • A reliable Google Ads agency for education
          • True education PPC experts

          BrandMind is a specialized Google Ads agency in India, education Google Ads agency, and edtech Google Ads agency delivering Google Ads management services and PPC management services in India for schools, colleges, universities, and EdTech platforms. From Google Ads for colleges, Google Ads for schools, Google Ads for universities, Google Ads for admissions, and Google Ads for education leads to full-funnel optimization, we build high-performance admissions systems that deliver better leads, lower CPL, and scalable growth.

          1