GAH – Digital Growth Success Story
How BrandMind helped a global academic assistance brand increase organic leads by 72% and reduce paid CPL by 38% through SEO-led performance marketing.
The Challenge
Global Assignment Help operates in a highly competitive global education services market, where: Multiple international players compete for the same high-intent keywords Paid ads costs were continuously increasing Organic traffic was underperforming despite strong service capability Lead quality varied significantly across regions Conversion tracking across funnel stages was inconsistent GAH needed a scalable, sustainable digital growth engine, not just short-term lead spikes.
Critical Obstacles
Extremely competitive keywords like assignment help, online assignment help, homework help
Rising Google Ads CPCs in the US, UK, and Australia
Overdependence on paid channels
Limited visibility for long-tail, high-intent academic queries
Poor funnel visibility from click → lead → conversion
Our Strategic Approach
A step-by-step breakdown of how we tackled the challenge and drove results.
SEO & Content Authority Building
- Conducted deep keyword research across assignment types, subjects, and countries. Built SEO-optimised service pages for:
- Assignment help
- Homework help
- Dissertation & thesis assistance
- Subject-specific academic support
2. Created high-authority blog content targeting:
- Student pain points
- Deadline-driven searches
- Country-specific academic requirements
3. Strengthened internal linking & topical authority. Acquired high-quality backlinks from education & student platforms
Performance Marketing (Google Ads & Retargeting)
- Restructured Google Search campaigns using:
- Intent-based keyword clustering
- Country-wise segmentation (US, UK, AU, CA, IN)
2. Focused on transactional academic queries, not generic traffic. Implemented:
- Smart bidding with lead quality signals
- Negative keyword optimization
- Ad copy aligned with academic urgency & trust
3. Built remarketing funnels for:
- Page visitors
- Abandoned lead forms
- Repeat assignment needs
“BrandMind transformed our digital marketing approach from traffic-driven to conversion-focused. Their SEO and performance marketing strategy helped us reduce dependency on paid ads while improving lead quality across global markets. The results have been consistent and scalable. ”
Remarkable Results Achieved
Measurable impact across all key performance indicators
Increase in Organic Traffic
Growth in Qualified Assignment Leads
Reduction in Paid Lead Cost (CPL)
High-Intent Keywords in Top 3 Positions
Services Deployed
Inspired by this success story?
Let's apply the same winning strategies to your brand. Schedule a free consultation with our experts today.
Book a Strategy Call