Ramaiah Academy Performance Marketing Success Story
How BrandMind helped Ramaiah Academy generate consistent, high-quality admission leads using Google Ads and Meta Ads for professional certification programs.
The Challenge
Ramaiah Academy wanted to scale admissions for its professional certification programs, especially SOLIDWORKS, in an increasingly competitive education and skill-development market. However, rising lead costs across Google and Meta platforms, inconsistent lead quality, and limited visibility into which campaigns were actually driving enrollments were holding growth back. The team needed a predictable and scalable performance marketing system that could deliver not just more inquiries, but consistently better, high-intent students. They weren’t looking for more traffic; they were focused on generating more qualified admissions.
Critical Obstacles
Broad targeting was attracting low-intent leads
Search campaigns were not segmented by course & intent
Meta campaigns were generating volume, not quality
Landing pages were not fully optimized for working professionals
No proper funnel visibility from ad → lead → counseling → admission
Our Strategic Approach
A step-by-step breakdown of how we tackled the challenge and drove results.
Funnel & Campaign Architecture
- Structured Google Ads campaigns by:
- Course (SOLIDWORKS, Certification Programs, etc.)
- Intent (Certification, Training, Course, Institute, Coaching)
- Separated:
- High-intent search campaigns
- Competitor campaigns
- Brand & remarketing campaigns
- Built Meta Ads funnel:
- Awareness → Consideration → Lead → Remarketing
Result: Clear control over budget, intent quality, and scale.
High-Intent Google Ads Scaling
- Focused on keywords like:
- “SOLIDWORKS certification course”
- “SOLIDWORKS training institute”
- “Professional CAD certification”
- Implemented:
- Exact & phrase match structure
- Strong negative keyword strategy
- Ad copies aligned with:
- Career growth
- Certification value
- Working professional benefits
- Smart bidding optimized for lead quality, not just volume
Result: Higher intent leads with lower CPL.
Meta Ads for Demand Creation & Retargeting
- Ran Meta campaigns targeting:
- Working professionals
- Mechanical / Design / Engineering profiles
- Final-year students
- Built creatives focused on:
- Career upgrade
- Certification value
- Salary & role growth
- Implemented:
- Retargeting for website visitors
- Retargeting for form open but not submitted
- Lead re-engagement campaigns
Result: Strong volume support + improved overall funnel ROI.
Landing Page & Conversion Optimization
- Optimized landing pages for:
- Speed & mobile experience
- Clear value proposition
- Trust signals (certification, institute credibility)
- Short, high-conversion forms
- Introduced:
- Course-specific landing pages
- Message match between ads & pages
- Better CTA hierarchy
Result: Higher conversion rate + better lead quality.
“BrandMind completely transformed how we generate admission leads. Earlier, we were focused on volume. Now we get consistent, high-quality leads with much better conversion rates. Their performance marketing system has made our admissions pipeline predictable and scalable.”
Remarkable Results Achieved
Measurable impact across all key performance indicators
Increase in Monthly Lead Volume
Reduction in Cost Per Lead (CPL)
Improvement in Lead-to-Counseling Rate
Return on Ad Spend (ROAS)
Services Deployed
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